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Generative AI, the good, the bad, and the risky
Gus Pina is the Director of SITA Lab, the company's strategic research and development arm. Created in 2008, SITA Lab explores new technology.
Leveraging technology for climate resilience in aviation
Aviation plays a crucial role in connecting people and places all around the world.
It is time to rebuild passenger confidence in checked baggage
Recently, I was on a flight that was severely delayed with most passengers trying to bring their luggage into the cabin. There was simply no space on board. The flight ended up leaving more than an hour late.
SITA helps Lufthansa Group deliver contactless, mobile way to report and track delayed baggage
Two-thirds of passengers opt to use SITA’s service rather than visit a baggage counter.
10 ways APIs can revolutionize aviation post-Coronavirus
The air transport industry has changed beyond all recognition over the past few months and will continue to do so amid the on-going threat from COVID-19.
Choosing the right platform is critical to tomorrow's seamless passenger experience
As we move towards a digital society, we can look forward to a world that’s hyper-connected, mobile and personalized.