JetBlue - Transforming Air Travel through the use of Mobile and SITA Boarding Pass API

September 6, 2013

The team came across a recent article worth sharing. The Mobile Commerce Daily, reporting from a recent eTail East conference, highlighted some of the innovative ways that JetBlue is leveraging mobile for issuing boarding passes, loyalty support and personalized in-flight service.

Two years ago, JetBlue refreshed its Web and Mobile site and rolled out an iPhone app, all of which tightly integrate with the airline’s True Blue loyalty program. As a result of the revamp, True Blue enrollments increased 10 percent, and the app has racked up more than two million downloads.

Additionally, this year the brand rolled out mobile boarding passes – powered by SITA Boarding Pass API - which will be live in 40 airports by the end of this year with Apple Passbook support.

Read the full article here.