SITA’s Common Use Beacon Registry Contributes to Innovation at the American Airlines sponsored Hackathon

June 13, 2014

A big thank you to Wearable World, ReadWrite and the many other event sponsors for creating the perfect opportunity for developer teams to come together and hack their way through a myriad of hardware and API offerings to create some exciting new prototypes for the ‘Connected Traveler’. The America Airlines Wearable World Hackathon took place on June 6 and 7th hosted by Say Media in San Francisco.

SITA Lab contributed to the event with its Common Use Beacon Registry API which developers used to enable their apps to discover beacons and get meta-data about the beacons which were deployed locally at the event. SITA is leading the industry in providing a community service to manage global beacon deployments and to share this information with third parties.

Hearty congratulations to the five finalists of the hackathon who, on July 11, will test out their wearable creations on a transcontinental American Airlines flight from New York City to San Francisco. The finalists included APX Labs, Proximity Signage, InFlightSocial, UsTwo and Follow Up.

Team Flux was awarded a special prize of a Google Glass by SITA for the most innovative use of the SITA Common Use Beacon Registry. The award was presented by Jim Peters, CTO SITA and head of SITA Lab. The Flux team developed a next generation flight experience which uses wearable technology to customize the travel experience for passengers. The team employed Google Glass, Android SDK and iBeacon technology and showed off how combined technologies can assist travelers at every stage of their journey, primarily through iBeacon triggered messages and other core location features.

Wearable technology and the significant enhancements that it can make to the passenger experience is one of the many areas being investigated by SITA Lab. Current projects include innovation such as Google Glass, Smart Watches and Smart Jewellery.

Other interesting contributors to the hackathon included:

Indoor maps were provided by Locus Labs

For more information on the Beacon Registry, please contact Jack Loop ( or Kevin O'Sullivan (