American Airlines First to Use Common-use Beacon Registry

July 20, 2014

American Airlines is the first airline to use the new SITA Common-use Beacon Registry, which was launched this week at the SITA IT Summit in Brussels. American Airlines has also announced the industry’s largest deployment of iBeacons, launching a six-month pilot at Dallas/Fort Worth International Airport, as a precursor to a permanent implementation.

Phillip Easter, Director Mobile Apps and Wearables at American Airlines, explained the relevance of the decision to use SITA’s new Common Use Registry. “Using SITA’s registry will enable us to provide the same great user experience to our passengers using our app in airports not just in North America, but across our global route network. Beacons provide a fantastic opportunity to improve the passenger experience, but to do so they must be consistently deployed at all airports.”

See at full FTE article at American Airlines undertakes industry’s biggest deployment of iBeacons at DFW Airport

Additional coverage by FTE on the Common-use Beacon Registry can be found at SITA Lab: Beacon technology can personalise airport experience but common use approach is needed

For more information on the Common Use Beacon Registry, please contact Jack Loop ( or Kevin O'Sullivan (

FTE Editor Ryan Ghee was shown the benefits of iBeacons by Kevin O’Sullivan, Lead Engineer at SITA Lab, at the SITA Air Transport IT Summit in Brussels.
(Photo courtesy of Future Travel Experience)